solopreneurs, learn how to simplify marketing ...

Get Your Free Brand Equity Playbook eCourse—No Fluff, Just Strategy

No sales gimmicks or ninja marketing stunts.

For Freedom-Seeking Solopreneurs, Founders, and Small Business Owners

Hi, I’m Cliff Jones, and over the last thirty years I've built the small busineses of my dreams. Before that, I led sales and marketing teams for international brands.

But something was missing in my late 20s. My wife and I had a two young sons, and I desperately wanted creative, time, and financial freedom.

Because of that I started my first business. Ten years later, I sold it and launched the next thing. I've been doing it ever since. I love empowering others to create the small business and life of their dreams.

For me and millions of other freedom-seekings, being creative, finding clarity, and creating cash flow leads to creative independence, time, and financial freedom.

But getting customers and creating cash flow is typically where solopreneurs and companies get "stuck" the most. And that's where my free eCourse, newsletter, and playbook can help you.

After building and selling my first business, I've coached hundreds of small business owners, CEOs, and sales and marketing leaders.

I learned a lot along the way, especially from my early mistakes. Most of all, there's nothing better than doing work that you enjoy along with creating financial independence even if you don't make seven figures.

Real-World Experience

The Brand Equity Playbook℠ is based on the business and marketing planning framework I've used to build each business and help hundreds of others.

The Brand Equity Playbook℠ is better because it's simpler, and anyone who's ready to shape their brand (image), craft a better story, create more compelling offers, and win more customers with high-ROI messaging, and promotion.

Create the Life and Work of Your Dreams

If you're a solorpreneur, professional, or small business owner with a passion to make a living selling what you know, and you are ready to grow, let me share over forty years of experience with you.

If you're fed up with marketing that doesn't work, or you're having a tough time growing your practice or small business, it's time for a change. The Brand Equity Playbook℠ is for you.

Right after you sign up you you'll receive a confirmation email and step-by-step quickstart guide designed to help you:

  • Define a Clear Brand Message: Stand out with a compelling value proposition.
  • Target Your Ideal Customer: Laser focus on your ideal customer and help them solve their biggest problem.
  • Craft Irresistible Offers: Turn browsers into buyers with offers they can’t ignore.
  • Simplify Your Marketing: Achieve more with less effort—less complexity, more results.
  • Scale for Success: Apply a scalable strategy designed for predictable growth.

Here's What You Will Receive:

  • Free weekly eCourse updates and PDF Guide: Packed with actionable steps to refine your brand strategy, storytelling, engagement, and conversion results.
  • Weekly Insights: Direct to your inbox, practical tips to keep your small business branding, storytelling, and marketing machine going strong.
  • Access to Expert Advice and Special Events: Ask me for help anytime. I'll guide each client with real-world strategies, case studies, and more.
  • Articles, Book Reviews, and Pro Tips: Stay ahead of the curve by reading my newsletter full of practical insights from brand and business builders.

This eCourse and newsletter is for go-getters who are serious about transforming their small business. If that’s you, I’m here to guide every step of the way.

The eCourse and newsletter resources are completely free. You can buy access to the complete toolkit and 1:1 strategy work as needed. No hard sell. You'll learn more once you sign up.

Need help completing your playbook? Just ask—My contact details will be available as soon as you sign up.

Here's What Other's Have to Say ...

I don't profess to have all the answers. But I do have decades of experience to share. I've walked the walk, and helped many others achieve their goals.

"Discovering Clifford Jones is like finding a hidden gem in the professional world! From the very first session of our mentorship, Clifford’s brilliance was undeniable. He’s not just a mentor; he's a visionary who redefined the way I view my business. With his extraordinary blend of enthusiasm, insight, and expertise, Clifford has been nothing short of a catalyst for my professional transformation."

Amber Oquindo, Operations Manager
Amber Oquindo, Operations Mgr.

“If you need strategic guidance, schedule a conversation with Cliff Jones. He helped me clarify my strategy, fine-tuned my positioning, dialed in my messaging, and improved my path to revenue. Well worth the investment for your business.”

Tom Schneider, CFO

“Need your phone to ring? Engage sales and online marketing expert Cliff Jones. He combines sophisticated sales tactics with expert online marketing systems to create marketing campaigns that generate exceptional results.”

Barbara Atkinson
Barbara Atkinson, Consultant

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    © Clifford Jones. BrandEquityPlaybook.com is owned and managed by Clifford Jones, a six-time author, successful small business and agency owner for over thirty years, and someone who loves helping people simplify their brand-building and marketing.

    © Clifford Jones | BrandEquityPlaybook.com | Scottsdale, Arizona