Simplify your consulting business. change your life.

Get Your Free Brand Equity Playbook eCourse—No Fluff, Just Strategy

No sales gimmicks or ninja marketing stunts.

For Successful, Conscious Consultants, Trusted Advisors, and Coaches

Hello, I’m Cliff Jones. Over the last thirty years, I've built the consulting and coaching business of my dreams. Before that, I led sales and marketing teams for international brands.

But something was missing in my late 20s. My wife and I had two young sons, and I desperately wanted creativity, time, and financial freedom.

I wanted to work for myself.

Because of that, I started my first consulting business, a financial consulting and retirement planning business. Ten years later, I sold it and launched the next thing.

I've been doing it ever since.

I've been a consultant, coach, and trusted advisor for over thirty years. And I'm here to help others build the business of their dreams.

The Problem

The biggest problem I solve with my elite team of marketing geeks and technologists is marketing systems' high cost and complexity.

If any of these issues sound familiar, let me ease your pain:

  • Frustrated managing your website, blog, social media, newsletter, email marketing, and client management systems?
  • Are you distracted by the complexity and cost of your marketing and client management?
  • Do you feel stuck or overwhelmed managing your website, blog, newsletter, email campaigns, and client relationships?

Start with Strategy

I might be your guy if you’re looking for a strategic marketing and technology consultant you can trust. By design, I run a small, lean business.

All of my clients work with me directly, then my team. Here are five more reasons to let me help you:

  1. I’ve been successfully consulting and coaching since 1990. I walk the walk.
  2. I’ve built and sold more than two of my consulting, coaching, or agency businesses, so I have the experience to help you grow.
  3. I offer a unified, robust digital platform and process to simplify branding, digital marketing, business development, and client management for successful consultants and trusted advisors.
  4. Thousands of businesses rely on the same technology platform and marketing fundamentals I provide to my clients.
  5. My job is to make your job simpler. That's not easy, but I've been doing it for others for over twenty years.

Simplify your business. Change your life.

That’s what I’m here to do.

Take the guesswork out of your brand building. Learn a foundational process to stand out, clearly communicate your value, and create predictable growth.

  • Brand clarity, done with you.
  • Single platform to simplify your business.
  • Painless. Strategic. Scalable.

What You Can Expect

Right after you sign up, you'll receive a confirmation email and step-by-step quickstart guide designed to help you:

  • Define a Clear Brand Message: Stand out with a compelling value proposition.
  • Target Your Ideal Customer: Laser focus on your ideal customer and help them solve their biggest problem.
  • Craft Irresistible Offers: Turn browsers into buyers with offers they can’t ignore.
  • Simplify Your Marketing: Achieve more with less effort—less complexity, more results.
  • Scale for Success: Tap into a single technology platform to reduce your marketing cost and complexity.

Here's What You Will Receive

  • Free weekly eCourse updates and PDF Guide: Packed with actionable steps to refine your brand strategy, storytelling, engagement, and conversion results.
  • Weekly Insights: Direct to your inbox, practical tips to keep your small business branding, storytelling, and marketing machine going strong.
  • Access to Expert Advice and Special Events: Ask me for help anytime. I'll guide each client with real-world strategies, case studies, and more.
  • Articles, Book Reviews, and Pro Tips: Stay ahead of the curve by reading my newsletter full of practical insights from brand and business builders.

Need help completing your playbook? Just ask—My contact details will be available when you sign up.

Here's What Others Have to Say ...

"Discovering Clifford Jones is like finding a hidden gem in the professional world! From the very first session of our mentorship, Clifford’s brilliance was undeniable. He’s not just a mentor; he's a visionary who redefined the way I view my business. With his extraordinary blend of enthusiasm, insight, and expertise, Clifford has been nothing short of a catalyst for my professional transformation."

Amber Oquindo, Operations Manager
Amber Oquindo, Operations Mgr.

“If you need strategic guidance, schedule a conversation with Cliff Jones. He helped me clarify my strategy, fine-tuned my positioning, dialed in my messaging, and improved my path to revenue. Well worth the investment for your business.”

Tom Schneider, CFO

“Need your phone to ring? Engage sales and online marketing expert Cliff Jones. He combines sophisticated sales tactics with expert online marketing systems to create marketing campaigns that generate exceptional results.”

Barbara Atkinson
Barbara Atkinson, Consultant

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    © Clifford Jones. BrandEquityPlaybook.com is owned and managed by Clifford Jones, a six-time author, successful small business and agency owner for over thirty years, and someone who loves helping people simplify their brand-building and marketing.

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